Alterna – Transformation after just one use.

The Caviar Collection

Caviar is an expression of a simple truth: luxury isn’t a matter of what something costs– true luxury is the exceptional experience that something delivers. They’ve crafted every aspect of the Caviar experience to create sensorial rituals that indulge your senses while deeply rejuvenating your hair to reflect your timeless essence. With a wide range of products to address all hair concerns, Caviar offers sophisticated indulgent rituals for hair that is a beautiful expression of you.

Choice may be the ultimate luxury. When you choose Caviar, you choose the luxury of premium formulas enhanced by the best that nature has to offer. When you choose Caviar, you choose the luxury of freedom from harsh chemicals commonly found in other products.

A lifetime of youthful looking hair and skin reflects a commitment to best in class routines that actively preserve and enhance health. That’s why they’ve created formulas based upon the science of skincare that unlock the rejuvenating potential of haircare.

Product spotlight: Infinite COlour hold dual-use serum

Caviar Anti-Aging Infinite COLOR HOLD Dual-Use Serum is a versatile serum that provides color rejuvenation, heat protection and intense shine. This dual-purpose treatment can be used as a radiance-boosting leave-in treatment or mixed with any Alterna conditioner to transform it into a color-recharging masque. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection, this color retention blend leaves hair smooth and hydrated, rejuvenates color vibrancy as well as protects hair from heat up to 450°F. Clinically proven to maintain color vibrancy and shine for 70 days

Top Tips

  • 2-5 Pumps of the Serum can be mixed into any Alterna conditioner to transofrm it into a colour-recharging mask.
  • This serum is a heat protection! 
  • This product creates a perfect base for smooth-soft and hydrated hair.

Product spotlight: Clinical Densifying SHampoo

Caviar Anti-Aging Clinical DENSIFYING Shampoo helps to provide texture to fine, thinning, fragile hair. hair as it cleanses. It also helps eliminate follicle-clogging impurities and excess product build-up, revealing healthier, thicker-looking hair. This formula is infused with our signature Caviar Extract and Red Clover Densifying Complex to give the appearance of fuller hair. Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use

Top Tips

  • You need to wash more regularly with this shampoo paired with the Clinical Densifying Conditioner to see true results. In order to see and feel a difference with the thickness and fullness of hair, you need to have a clean scalp, always!

Product Spotlight: Restructuring Bond Repair Overnight Rescue

A reparative overnight treatment that fights signs of aging hair while you sleep.

This unique treatment absorbs quickly to provide a deep level of repair and moisture overnight . Caviar Bond Enforcing Technology strengthens each strand and helps to reconstruct damaged hair while you sleep.

  • Helps to repair and replenish damaged hair while you sleep
  • Reduces breakage by up to 99%
  • Helps smoothes cracks and fissures in the cuticle layer
  • Increases shine and helps to restore moisture

Top Tips

  • Apply to dry hair before bedtime. Leave on overnight and shampoo out the next morning. For best results use 2-3 times per week

About Alterna

Imagine a line of premium hair products free of additives and harsh ingredients resulting in a nourished and healthy look.

Founded in 1997, Alterna had a vision of creating a sustainable future by introducing a no-compromise luxurious hair care collection. All products were designed specifically for discerning industry professionals and based on the science of skincare, incorporating new technological advancements.
Only natural eco-certified ingredients. No sulfates or parabens. No animal testing. Ever.