Aleph Beauty

Clean Makeup, Clear conscience.

As humans, we cannot BE without the planet

At Aleph Beauty, they aim to treat all aspects of being as the single most important factor in existence. With this mindset, there is no separation.

The word ‘Aleph’ comes from the Hebrew alphabet and is an all-encompassing expression of oneness. 

The ritual of wearing makeup is about celebrating and enhancing natural beauty throughout a person’s lifetime. And that’s where the makeup story comes undone. Wearing makeup is meant to be a beautifying experience, but instead our pursuit of beauty is causing a world of harm.

Aleph was born from a deep, impassioned, urgent concern to reverse the abuse that came with traditional beauty products on human health, the wellbeing of the planet and its inhabitants.

Aleph is PEOPLE, PLANET AND ANIMAL FRIENDLY. Gluten Free. Cruelty Free. Fragrance Free. Vegan

Product spotlight: Aleph Serum/Primer

YOUR SKIN’S SUPERHERO! The Serum/Primer is an effective multi-tasker, with a highly concentrated formula that delivers its potent active ingredients to deeper levels of the skin than a cream or a lotion. Aleph Serum/Primer nourishes, protects, repairs and prepares your skin all at once. Packed with a high concentration of deeply nourishing moisturising ingredients like macadamia and oil-free jojoba extracts, anti-oxidants, milk thistle extract and an innovative plant “stem” cell complex that boosts skin metabolism and collagen production, it is your proactive ageing skincare essential.

Product Features:

  • The non-sticky, non-greasy comforting feel of this intensive and nourishing product can be enjoyed by all skin types – even oily skin.
  • Quickly absorbed and leaving no tackiness on your skin, Aleph Serum/Primer requires no waiting time to apply your Aleph Concealer/Foundation.
  • You can even mix it into ALL other Aleph products to create a more natural, light look. that is glossy, creamy and radiant. It even works amazing as a night serum too!

Product spotlight: Aleph Concealer/Foundation

Thanks to its self-adjusting properties, the Aleph palette includes an initial eight shades designed to suit a wide range of skin tones. Aleph Concealer/Foundation is a multi-use, premium formula that self-adjusts to your skin tone.

The nutrient-packed makeup pot supports skin health on daily application and over time, to help your skin look and feel its best. The nourishing active ingredients help to reduce the appearance of wrinkles, redness, pores and pigmentation.

Key ingredient, brown algae Alaria Esculenta Extract assists with cellular metabolism, boosts elasticity and hydration for rejuvenation and collagen enhancement. While Totarol, a compound extracted from the Totara tree and rich in Vitamin E, contains antioxidant and anti-microbial properties which keep your skin fresh and healthy.

Top Tips:

  • For the most efficient application use the Mixing Tool to decant a small amount onto the back of your hand and apply using the Diffuser Brush.
  • For full coverage, use the warmth of clean fingertips to apply neat or blend seamlessly as a concealer. To achieve medium coverage, apply in circular motions with the Diffuser Brush. For light coverage and a dewy finish, mix with 1-2 drops of Serum/Primer.

Product spotlight: Aleph Cheek/Lip Tint

Each Aleph Cheek/Lip Tint has been carefully formulated to suit a wide range of skin tones. Wear these sheer for a soft glow of colour on the cheeks or intensely layered on the lips for an ultra moisturising colour pop.

These exquisite tones are designed to be the perfect everyday lip and cheek colour. Wear blended out on the cheeks, patted over the eyelids and smudged onto the lips for a stunning monochromatic look. Most of these colours are 100% natural and dye free. However, the red’s do contain a small amount of Red 6 and Red 7 dye.

Multi function, high density colour. Aleph cheek/lip tints are made to be versatile. All colours are expertly crafted to suit all skin tones. Intentional colours made with natural ingredients to protect against environmental toxins and regenerate cellular energy.

Top Tip:

  • Designed to warm to the skin and blend seamlessly. Apply neat with the finger tips for intensity, diffuse with brush for a wash of colour to the cheeks or top with a balm or gloss on the lips for a hint of colour.

Product spotlight: Aleph Radiance

The perfect Alchemy to transform your makeup.

Radiance imparts an ethereal glow when mixed with your Concealer/Foundation prior to application. Glossy, glowing eyelids when used on the eyes.

A transformative iridescence when applied to the lips or over a lip colour and the perfect highlighter when applied to the high points of the face.

Formulated for maximum versatility, this densely pigmented cream highlight makes a stunning eyeshadow, foundation luminiser and adds pearlescence to any lipstick.

Radiance imparts an ethereal glow when mixed with your Concealer/Foundation prior to application.

Product Benefits:

Glossy, glowing eyelids when used as an eyeshadow. A transformative iridescence when applied to the lips or over a lip colour and the perfect highlighter when applied to the high points of the face.